Post by account_disabled on Mar 5, 2024 23:42:42 GMT -5
The secret is not so much the product or the price but everything that surrounds it. Many of the most decisive aspects of getting clients come from neuromarketing . The aromas, colors, music or sounds, the layout and presentation of the product, in a physical establishment and clear architecture and information, together with an attractive web design, in e-commerce. The first thing a customer should feel is the sensation of being in a clean and orderly place, with the product accessible. A pleasant, comfortable environment that transmits good vibes. Once the potential customer decides to enter a physical store or explore an online store, you also have to live up to it. In the case of electronic commerce we have to keep in mind that there are certain barriers that the customer must overcome before purchasing, especially when it is their first visit. Let's look at some: Z The product sheets must have as much information as possible to make up for the shortcomings of not being able to see, touch and try the product.
The text must be well written and inspiring, the images must be of good quality and show details, and the specifications must be precise. Of course, anything that can help the customer decide on sizes, colors, flavors, ingredients, etc., will Paraguay Mobile Number List be welcome. Z Information about prices and delivery times must be clear from the beginning , as well as exchange and return policies. The quality of a product cannot be known until the consumer examines it with their hands. It does not present difficulties in traditional stores, but that is not the case in electronic commerce. Most consumers are accustomed to this difficulty and therefore expect to find certain guarantees when purchasing online. Z Navigation on the website must be fluid, loading speed is very important and a good search engine along with filters that help the customer refine their preferences, will make the difference between a satisfactory purchase and an empty cart. Z The purchase security guarantee is an essential requirement to make an online purchase.
No one is willing to share their banking details through untrustworthy gateways and this should also be made clear from the beginning. Z At the same time, the payment options available are another incentive to buy, perhaps the security of being able to pay through Paypal or cash on delivery is important in the purchase decision. Z More than 30% of buyers abandon their cart if they are forced to register to make the purchase. Imposing this requirement without providing options such as guest purchasing can be counterproductive. Z Finally, another common problem in online purchases is the slow response when requesting more information or solving problems. In the case of the physical establishment, many of the previous problems disappear, but making a good impression still requires effort. Let's look at some aspects of the perfect welcome. The greeting is the way to start our relationship with clients, it is a sign of cordiality and good manners. It is something so obvious that it seems incredible that it is not done in many establishments, but it is so. A simple, “Hello,” “Good morning,” or “How are you?” Depending on the audience you are targeting, it is non-negotiable.
The text must be well written and inspiring, the images must be of good quality and show details, and the specifications must be precise. Of course, anything that can help the customer decide on sizes, colors, flavors, ingredients, etc., will Paraguay Mobile Number List be welcome. Z Information about prices and delivery times must be clear from the beginning , as well as exchange and return policies. The quality of a product cannot be known until the consumer examines it with their hands. It does not present difficulties in traditional stores, but that is not the case in electronic commerce. Most consumers are accustomed to this difficulty and therefore expect to find certain guarantees when purchasing online. Z Navigation on the website must be fluid, loading speed is very important and a good search engine along with filters that help the customer refine their preferences, will make the difference between a satisfactory purchase and an empty cart. Z The purchase security guarantee is an essential requirement to make an online purchase.
No one is willing to share their banking details through untrustworthy gateways and this should also be made clear from the beginning. Z At the same time, the payment options available are another incentive to buy, perhaps the security of being able to pay through Paypal or cash on delivery is important in the purchase decision. Z More than 30% of buyers abandon their cart if they are forced to register to make the purchase. Imposing this requirement without providing options such as guest purchasing can be counterproductive. Z Finally, another common problem in online purchases is the slow response when requesting more information or solving problems. In the case of the physical establishment, many of the previous problems disappear, but making a good impression still requires effort. Let's look at some aspects of the perfect welcome. The greeting is the way to start our relationship with clients, it is a sign of cordiality and good manners. It is something so obvious that it seems incredible that it is not done in many establishments, but it is so. A simple, “Hello,” “Good morning,” or “How are you?” Depending on the audience you are targeting, it is non-negotiable.