|
Post by account_disabled on Mar 11, 2024 6:25:34 GMT -5
Purpose drives everything audience design navigation content and marketing. on purpose but suffice it to say that there are five categories of purpose that most websites fall into informational educational entertaining lead generation sales or a combination thereof. If you fail to define the purpose of the website everything else is just wasted effort. Define the target audience Your target audience refers to the segment of the public that you hope to attract to the site. For example if you sell shoes your target audience would be anyone who has feet. Taking it a step further if you only sell womens shoes your target audience would be women with feet Canada Mobile Database Why is defining your target audience so important If you have no idea who your audience is how can you expect to design a website that will appeal to them Your target audience can be customers investors job seekers information seekers etc. Define your target audience and then figure out how to serve them. Define Design Website design theory has changed over the past few years primarily because search engines now ignore graphicheavy websites and favor those that take a minimalist approach to design. If you look at some of the big websites like GE Oracle Raytheon HP and others you will see The that in many cases the only graphic on the home page is the company logo. Search engines now give more preference to websites that offer keywordrich text over flashy graphics.
|
|